Dr. Lynda Shaw
BSc, MRes, PhD- Neuroscientist
Lynda holds a doctorate in cognitive neuroscience, specialising in unconscious processing of emotion and behavioural change. She works with senior leaders and their teams who want to better understand the science and art of embracing change and harness this power through heightened awareness of how their brain works, limiting beliefs and how the brain changes behaviour and behaviour changes the brain. A regular presenter and speaker, Lynda is also a registered chartered psychologist, an Associate Fellow of the British Psychological Society, a Fellow of the Royal Society of Medicine, a Fellow and President Elect of the Professional Speakers Association, holder of the prestigious Professional Speaker Association award for Excellence, a Forbes contributor as well as an entrepreneur and author of adult and children’s books. She is proud to be part of the Reward Project team. Her mantra, Be In Control, Get A Grip, it’s easier than you think. Adventure travel has been a major part of her life and she is driven to try to understand why people from all over the world do what they do.