BDS MSc- Dentist and Best Selling Author
James is a practicing dentist and the founder of the Bow Lane Dental Group in London. Over the past 17 years, he has witnessed first-hand how damaging sugar is to our teeth and our health. Every day he sees how the behaviours we learn as children translate into how we ‘reward’ ourselves as adults. He is determined to help the world kick sugar and in particular change the way we reward our children. He launched The Rewards Project charity in 2019.
James has a Masters degree in Conservative Dentistry and is an active member of the British Dental Association. He was previously President of the British Academy of Cosmetic Dentistry, is a judge for both the Dental Industry Awards and the Dentistry Awards and lectures internationally on work/life balance in dentistry. Twice listed in Private Dentistry’s poll of the top 20 Elite Dentists in the UK in 2011 and 2012, James was voted the most influential person in dentistry in the UK in 2011 and 2012 by the trade magazine, Dentistry. His ﬁrst book Brush, published in 2011, was a number-one bestseller on Amazon with all profits going to the charity, Dentaid, which helps equip and train a hospital dental surgery and ﬁnances a mobile clinic in Malawi.
He lives in London with his wife and three children.