Are you ready to reduce your sugar intake and put the energy and enjoyment back into your life?
Until 31st March just £12 inc. UK DELIVERY, saving £8 from RRP
Get the cookbook on its own or join the 14 day challenge. Its time to reawaken your tastebuds!
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Number of people living with a diagnosis of diabetes in the UK
Britons consume on average a staggering 120g (24 teaspoons) of added sugar a day
1.2% of food advertising spent each year goes on vegetables, yet 22% is spent on cakes, biscuits, ice cream and confectionery.
What you can expect from the Kick Sugar Cook Book
  • You'll Learn​- The history of our addiction to sugar
  • What - Sugar does to your body
  • Where - Sugar hides in food
  • Simple Recipes ​- You can easily prepare with every day equipment
  • Affordable​- Ingredients that are easy to source
  • Family Friendly - Meals you can make and eat together
What you can expect from the 14 Day Sugar Challenge
  • Preparation ​- How to prepare your home and kitchen for the 14 day sugar challenge
  • Vibrant Private Facebook Community to help keep you motivated and moving forward
  • Daily messages of support from the Rewards Project Team
  • Access ​- Experts to get all your sugar questions answered
  • You'll Start ​- Feeling healthier, have more energy
  • Reawaken - Your taste buds and start enjoying food with new enhanced flavours and experiences
Meet the expert team behind this ground breaking book
James Goolnik
BDS MSc- Dentist and Best Selling Author

James is a practicing dentist and the founder of the Bow Lane Dental Group in London. Over the past 17 years, he has witnessed first-hand how damaging sugar is to our teeth and our health. Every day he sees how the behaviours we learn as children translate into how we ‘reward’ ourselves as adults. He is determined to help the world kick sugar and in particular change the way we reward our children. He launched The Rewards Project charity in 2019.
James has a Masters degree in Conservative Dentistry and is an active member of the British Dental Association. He was previously President of the British Academy of Cosmetic Dentistry, is a judge for both the Dental Industry Awards and the Dentistry Awards and lectures internationally on work/life balance in dentistry. Twice listed in Private Dentistry’s poll of the top 20 Elite Dentists in the UK in 2011 and 2012, James was voted the most influential person in dentistry in the UK in 2011 and 2012 by the trade magazine, Dentistry. His first book Brush, published in 2011, was a number-one bestseller on Amazon with all profits going to the charity, Dentaid, which helps equip and train a hospital dental surgery and finances a mobile clinic in Malawi. 
He lives in London with his wife and three children.
Jenny Phillips
Nutritional Therapist

Jenny Philips is a science-based Nutritional Therapist. She helped me to truly understand what happens inside the body once you swallow sugar and she helped to co-write two of the chapters in this book. Her transition into nutrition was the result of her own journey of recovering from a cancer diagnosis in 2003. She published her first book Eat to Outsmart Cancer in 2015.

Her second book The Diabetes Weight-loss Cookbookwas co-authored with Giancarlo and Katie Caldesi and Dr David Unwin. Jenny is also a qualified yoga teacher.
Giancarlo Caldesi & Katie Caldesi

Both chefs. Katie Caldesi and her husband Giancarlo own the Caldesi restaurants and cookery schools based in London's Marylebone and Bray on Thames. Katie is the principal of their cookery school, La Cucina Caldesi, where she teaches people how to cook healthy delicious food. Giancarlo is a TV chef and a regular on Market Kitchen, BBC Masterchef and BBC Breakfast. Together Katie and Giancarlo have co-authored 12 cookbooks. Katie's book 'The Italian Cookery Course' was nominated for a James Beard award. The Caldesi's latest book 'The Diabetes Weight Loss Cookbook' explores the low-carb diet.
Joanne McCormack
Dr. McCormack has been a GP since 1990 and was a GP partner in Warrington up until April 2015. She was also a GP Trainer, and now works as a sessional GP and runs groups in lifestyle behaviour change for charity and for the NHS. Over the past 30 years that she has been a doctor she has seen the incidence of diabetes go up five fold in her town, something that has been echoed nationally. Dr. McCormack wants to do what she can to reverse that trend.
Dr. Lynda Shaw
BSc, MRes, PhD- Neuroscientist

Lynda holds a doctorate in cognitive neuroscience, specialising in unconscious processing of emotion and behavioural change. She works with senior leaders and their teams who want to better understand the science and art of embracing change and harness this power through heightened awareness of how their brain works, limiting beliefs and how the brain changes behaviour and behaviour changes the brain. A regular presenter and speaker, Lynda is also a registered chartered psychologist, an Associate Fellow of the British Psychological Society, a Fellow of the Royal Society of Medicine, a Fellow and President Elect of the Professional Speakers Association, holder of the prestigious Professional Speaker Association award for Excellence, a Forbes contributor as well as an entrepreneur and author of adult and children’s books. She is proud to be part of the Reward Project team. Her mantra, Be In Control, Get A Grip, it’s easier than you think. Adventure travel has been a major part of her life and she is driven to try to understand why people from all over the world do what they do. 
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